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It
may seem strange, but in the euphoria surrounding the
booming domestic vehicle sales in South Africa the exports
of built-up units continue to decline. Exports in the
first six months of 2005 totalled 48 292 units, compared
to the 51 114 units sold in the same period a year previously.
This amounts to a drop of 5,6%.
However, the future for vehicle exports looks very
bright in the light of Toyota South Africa's much-expanded
programme that involves shipping the new Hilux pick-up
not only to all countries in Africa, but also to Europe,
South America, the Caribbean and the Indian Ocean islands.
On an annual basis, this is expected to add more than
60 000 units to South Africa's total exports.
Currently the CBU exports are skewed very much towards
passenger cars - 43 289 cars and 7 825 commercial vehicles
made up the year-to-date total at the end of June this
year. However, with several new export programmes launched
in 2005, the score will be equalled.
Far and away the most successful exporter in the first
six months of 2005 was Volkswagen, with 18 053 units
shipped out of the country - a whopping improvement
of almost 94% over the 9 327 units exported in the first
half of 2004. VW accounted for more than 37% of the
total exports.
It was just the reverse with BMW, who were running
out the previous E46 3-Series model range and preparing
for the launch of the new E90 line-up. Their exports
dropped from 18 375 to 7 950 in the two six-month periods
under review, but are sure to rocket upwards again following
the excellent reception for the new E90 range.
Mercedes-Benz, the country's other high volume exporter
shipped out marginally less C-Class models this year
than in the corresponding six months of 2004 - 12 662
units this year compared to 14 048 in 2004, continuing
to account for about 30% of total vehicle exports.
Between them the three German manufacturers accounted
for 83% of exports in the first half of 2005 and this
was almost totally made up of passenger cars.
Toyota's exports remained fairly constant around the
5 000 unit mark for the two six-month periods, equating
to about 10% of total CBU exports.
Interestingly, the main market for vehicles exported
outside Africa is Japan (16154 units), followed by Australia,
the United Kingdom and China.
Nissan not only retained top spot as the leading exporter
into Africa with 3 288 units delivered, but this was
an impressive 10% up from a year ago and equated to
57% of this market. Total industry sales into Africa
totaled 5 813 units for the first half of 2005, compared
to 5 550 exported in the same period a year previously.
Second-placed Toyota, saw African export sales slump
from 1 378 to 1 018 per six-month period, having lost
the Condor, which has gone out of production. But this
should change dramatically later this year because South
Africa will be the major supplier of the new Hilux to
virtually all the countries in Africa in the future.
Despite its economic woes, Zimbabwe remains the biggest
market for South African-manufactured vehicles, with
1 131 units shipped in the first six months of this
year, compared to 837 for neighbouring Zambia and 620
for Mozambique.
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