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As
mentioned in the previous edition of MIND, there continues
to be a breathless hush from the Competition Commission
after its sabre rattling earlier this year about alleged
actions by dealers that impacted negatively on vehicle
affordability, which has long been a hot topic in South
Africa.
The National Automobile Dealer Association (Nada) had
meetings with the Commission and has followed up with
written requests for more details on the accusations.
It has told its members to "sit tight" and not to approach
the Commission directly. It will be interesting to see
how long this impasse continues.
There is also a lot of irony in the Competition Commission's
investigation into vehicle pricing, because it has come
at a time when prices have remained stable for a longer
period than most people can remember; there have been
no significant general price hikes for about three years
now. In this time at least 100 feature-packed models
have been launched at very competitive prices to increase
the scope of offerings in South Africa to one of the
widest in the world.
One of the recent claims by the Commission is that
it believes the Motor Industry Development Programme
(MIDP) may be the main reason for what they consider
are "high car prices." Several individuals and organisations
have disputed this claim.
Interestingly, an in-depth study by three academics,
including a Professor from the University of Sussex,
has shown that taxes are to blame for the discrepancy
in the prices of vehicles in South African and the United
Kingdom. When South African car prices are shorn of
VAT and excise duty, which can amount to as much as
34 per cent, as well as "added value" items such as
service and maintenance plans then they compare favourably
with UK prices less 17,5 per cent VAT.
The detailed study compared prices of cars in three
segments - those models exported from South Africa,
those available in South Africa only as imports and
locally manufactured entry level cars (Tazz and CitiGolf)
vs bottom end Malaysian-sourced offerings in the UK.
The only significant gap was in the entry level and
here the researchers said the larger and sturdier extended
life Toyota and VW models were better suited to driving
conditions in South African than the Malaysian Perodua.
Meanwhile a number of industry commentators have commented
on the "imported vehicle surge embarrassing MIDP architects."
The flood of imports has crated an all-time high in
the extent of the deficit in the country's motor sector.
The deficit for 2004 was R18,8-billion as exports stuttered
on the back of a strong rand and as exporters started
new model life cycles. In 2003 the deficit was less
than R10-billion. Last year the number of imports into
South Africa far exceeded the volumes exported - 150
000 imports to 111 000 exports.
It remains to be seen what the task team currently
reviewing the MIDP will propose to counter the rising
international trade deficit going forward.
Meanwhile the government has committed itself to continue
supporting the automotive sector after the expiry of
the MIDP in 2012. However, at this stage there is no
indication what form this support will take. This is
can be of concern to multinationals currently investing
huge amounts of money in export expansion projects.
Model lifecycles vary between four and eight years,
so for some manufacturers it is a case of knowing sooner
rather than later what the government envisages after
2012, as it could impact on their future production
and export plans.
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