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The
Chinese onslaught on the South African vehicle market
is coming sooner than many industry commentators expected.
Due to safety and quality concerns, it seems that it
will take some time for Chinese cars to gain ready acceptance
in the large and lucrative European market. Initial
safety tests on some of the potential Chinese imports
have not gone well, which has probably sparked these
manufacturers to explore less sophisticated markets
in the short term.
And while the Chinese market is a left-hand drive one,
making right-hand drive versions of their vehicles available
does not appear to be an obstacle.
Four local motor groups - McCarthy Motor Holdings,
Super Group, AutoHaus Gobel and the Imperial Group -
have already announced their plans to introduce Chinese
models.
McCarthy evidently intend bringing in a range of passenger
and LCV models early next year under a single, unique
brand name, while Super Group has already launched a
range of trucks and buses from the Dongfeng group in
China. Autohaus Gobel is importing the Chana bakkie,
while Imperial's Chinese offerings will kick off with
a range of medium trucks. There is also talk of another
local company, TJM Holdings, selling Chinese-made sedans
for less than R70 000 from next year.
At this stage it seems that most of these products
will come to South Africa in built-up form. Meanwhile,
Super Group is establishing a medium and heavy commercial
vehicle assembly plant at the former Deutz diesel engine
plant in Pietermaritzburg, producing vehicles that will
be marketed under the Powerstar brand name.
Autohaus Gobel, previously involved with importing
and servicing SAABs, will introduce its first low cost
Chinese bakkie from the ChangAn Automobile Group in
August. It is expected that the R64 900 bakkie will
be followed by a panelvan and later a range of passenger
cars. A network of 12 franchised dealers will distribute
them.
All this recent activity is in addition to the fact
that one of China's biggest manufacturers, FAW (First
Auto Works), has been selling a range of trucks from
a dealership in Edenvale for several years now.
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