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The
turmoil among the domestic motor manufacturers in the
United States continues at an increasing pace. Who would
have thought that General Motors, long time leader of
the world automotive industry, would be prepared to
have discussions with arch-rival Ford about working
together? This case of strange bedfellows has been prompted
by the possible alliance between GM and "Mr Fixit"
Carlos Ghosn's successful Nissan-Renault partnership.
But the talks exploring a possible alliance between
the three manufacturers broke down after two months.
Renault, Nissan and GM officials initially declined
to comment, but it has been said that the two companies'
views on an alliance were too different.
GM countered that it had less to gain from the proposed
alliance and was seeking billions of dollars in compensation
to enter into the three-way agreement. GM's 12-member
board unanimously rejected the deal that had been urged
by the manufacturer's largest individual shareholder,
Kirk Kerkorian.
The Las Vegas billionaire supposedly wanted to protect
his investment by getting GM's chairman and chief executive
Rick Wagoner around a negotiation table with Ghosn.
But Wagoner would prefer to soldier on with his turnaround
plan that involves drastic employment cuts and factory
closures.
The parties had previously set an October 15 deadline.
The sudden end to the talks does free Renault-Nissan
to pursue another partner and Ford has been earmarked
as the most likely candidate.
Ford is also taking drastic action to try and improve
its financial position. This has even resulted in Bill
Ford standing down as president and chief executive
to take on board Alan Mulally, a former Boeing aircraft
executive. Ford, great-grandson of the struggling car-maker's
founder, Henry Ford, had been at the helm for five years
before he called in Mulally (61) to try and turn the
company around.
The strategies being used have already resulted in
Aston Martin, part of Ford's Premier Automotive Group,
being offered for sale. Rumours abound that Jaguar and
even Land Rover may also go as Ford consolidates its
operations. Ford is implementing job cuts and plant
closures and the company is also, evidently, considering
selling Ford Motor Credit.
The South African operations of Ford and General Motors
say they will not be affected by the troubles their
parents in the US are facing, and both local affiliates
say it is all "go" for increased exports and
domestic sales.
GMSA has hired about 500 additional employees in the
past few months to manufacture the Hummer H3 sports
utility vehicle (SUV) at a rate of 10 000 units a year.
This will apparently be worth about R120-billion to
GMSA over the lifecycle of this new addition to the
Hummer range. GM has already invested R2-billion in
GMSA since taking back control of the company from Delta
Motor Corporation in 2004.
Ford has also invested heavily in its South African
operation in recent years and is increasing its export
of the Rocam engines from an initial 140 000 a year
to 240 000 a year. FMCSA also ships a substantial number
of cars, mainly the Ford Focus, to several destinations.
Both FMCSA and GMSA are reporting strong sales demand
on the local market.
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