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Exports
of built-up vehicles from South Africa fell by almost
5 per cent from 179 859 units in 2006 to 171 237 units
last year. The main reason was the slow start up by
Mercedes-Benz in exporting the new C-Class. Only 6 436
of these new cars were shipped in 2007, compared to
the 24 158 export units that left South African shores
in the previous year.
However, the strong demand for this new car will ensure
MBSA bumps ups its volume again this year. Add in the
high volume exports of new Corolla by Toyota SA from
March and we are in for a bumper export year in 2008.
However, this is in the future. Let's look back to
2007.
Toyota SA is certainly the new powerhouse of the local
built-up car export programme, following a long delay
before it could land a truly high volume contract. Toyota's
total export of 59 378 units last year amounted to 35
per cent of the South African total and 20,8 per cent
up on the 2006 figure.
The next-best exporter was BMW SA on 38 523 units (22,5
per cent), which was virtually identical to the volume
shipped in 2006 (38 207 units and 21 per cent). VW remained
a strong third, but its total of 35 633 units for 2007
was slightly down on the 2006 figure of 36 071, although
share remained at about 20 per cent.
Ford, which heard in the course of last year that it
had lost the export contract for the next Focus to Australia,
continued to slip in export volumes. Only 16 395 units
were shipped compared to 19 477 in 2006, which is a
drop of almost 26 per cent.
Then comes a huge gap to the only other exporter of
note, being Nissan with
6 328 units shipped - mostly into Africa. The Rosslyn-based
manufacturer is now being chased by GM's Hummer project,
with 5 158 of these go-anywhere vehicles being shipped
from Port Elizabeth during last year.
Interestingly, Japan was the largest market for SA
exports, with 39 748 vehicles going there - including
1 394 Toyotas and 329 Nissans. Other big markets were
Australia (34 034) and the United States (18 764).
The South African motor industry's exports into Africa
are very disappointing if one takes out the huge contribution
by Toyota SA of 74 per cent (28 776 units). This was
17,5 per cent up on its 2006 figure of 24 478 (71,5
per cent). Its biggest markets were Algeria (9 346 units),
Nigeria (6 921) and Angola (2 109)
The only other companies shipping more than 1 000 units
into Africa in 2007 were Nissan (5 905 units, which
was slightly down on the 2006 figure of 6 046), Isuzu
(1 832 units, which was marginally more than the previous
year's figure of 1 712 units). Overall exports into
Africa by SA motor manufacturers grew by 13 per cent
on the back of Toyota's growth, totalling 38 767 units
last year.
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